Search Engine Optimization (SEO) is the lifeblood of any small business online. If your site is not getting a steady stream of clicks in Google search results, then just you’re facing an uphill battle to find new relevant clues for your business. Nearly half of all domestic companies listed vendors in a recent study that rely on organic search 25% or more of their business prospects.
You should not rely on Google as your only funnel to find potential customers (or a single channel, for that matter), but you must be sure to do everything possible so that your website can be found in engines under search keywords they are relevant to what you do. Once you have stuck his head around the basic principles of PageMax SEO, there are a number of things that can still make your site be indexed properly, and when it comes to more general keywords competition can be too hard for you can rank especially high anyway. But if you avoid the seven most common mistakes listed below, will be, at least, a great start. No understanding meta tags. Popular tools like Google Trends and Ubersuggest will help you discover the most popular searches are in your niche, while the Google Keyword Planner can give you an idea of search volume and competition levels for these searches. The more specific your search terms, the more likely you enter the first page and trafficking more specific.
Once you’ve done a good keyword research and have generated a list of search terms you want to optimize, you can be tempted to stick a short version of this list in the fields of meta keywords for your pages. While it is unlikely to hurt your Google ranking, known not help either. Search engines used to index websites according to these data, but those days are long in the distant past. It will be much better to spend your time optimizing your titles, descriptions, URLs, and – of course – the content itself. Excess Keywords. To classify relevant Google searches, you need to ensure your keywords appear throughout your site. But be sure to do this within reason, and you do not want to be penalized for exaggerating the case of keywords, a practice known in the SEO industry as “padding”. To ensure that Google’s algorithms do not hate you for trying to manipulate them, put keywords in a limited way. Use them only where they belong organically, and not repeat many times each page. If the metadata and content of the page are read as if they had been written for people and not for robots, then you’re right. No more than two or three keywords should appear in any description of the meta description or meta title. Be creative with the use of synonyms for keywords can help, but the quality and readability of your content should prevail over any of your inclinations to incorporate keywords every few terms.
There are three types of links that are relevant to the SEO of your site links to sites of other people pointing you, on your own site links pointing to the other (known as “outbound links” or “linking out”) and links on your site pointing to another place within your site (called “internal links”). All three must be handled with care. A few years ago, it was possible to pry the search results by paying other sites to link art, but now Google is much more careful with inbound links. Today, if your inbound links come from domains that are considered unreliable or irrelevant, then your ranking will suffer. Internal and outbound links, the same principles apply – Make sure they are relevant and limited!